Advance Auto Parts

The artistic passion and flair of Kia Motors designers are on display at Kia Design Artworks at the 2009 Gwangju Design Biennale

The theme of the Gwangju Design Biennale 2009 is ‘The Clue.’ The event will showcase 1,951 pieces of art by 519 designers and 376 companies from 48 countries. The biennale features exhibitions based on the five themes of clothing, eating, living, enlightenment and enjoyment. It also includes project exhibitions themed ‘Design to Save’, ‘Design to Care’ and ‘Design to Share. Under the direction of Kia’s new-concept art project, Kia designers expressed their ideas based on a wide range of themes.

Kia Design Artworks was determined to break the perception that car designers should only design cars and give them a chance to let their imagination run free.

Kia aims at reinforcing its design traits by continuously allowing designers to unleash their creativity without being restricted by theme, material or space. Highlighting the significance of protecting the environment, Kia Design Artworks uses container boxes which are easy to install, move and recycle.

Participating designers submitted ideas not only for cars, but also insects, robots, animals and other objects as well as abstract pieces.

They used a wide variety of materials to convey their thoughts including paint, paper, wires, copperplate, wood, cloth and plastic.

The ideas and experiences stemming from the designers’ inspirations will likely result in richer and more diverse car designs.

Visitors can come and take a look at KIA Design Art Works at the 2009 Gwangju Design Biennale between September 18 and November 4.

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